The Brand with potential

A start-up brand but with huge potential and currently delivering the most authentic desi ghee one can think of. The other product range consists of the famous south Indian sweet dish Therattipal and the evergreen delicious filter coffee, Nei Native not just give you a nostalgic feeling with its product taste, but also holds lots of promise with the upcoming products they plan to launch in the near future.

The key challenge

Any start-up brand in the competitive FMCG market needs to have 2 very important distinction

• Brand Identity attracts the consumers and assists them in easy to read and recall

• Brand Packaging induces the consumer to pick the product for the first time from the plethora of other brands and instantly connects with them so that they wish to try it for the first time

Hitting the bullseye

The brand name was unique, had a traditional feel to it and at the same time was easy to remember. Hence the first and foremost thing we did was to tweak the brand identity that makes it clear, gives a strong brand recall and at the same time can be part of its entire product range thus offshoring the goodwill of one product to its entire range of product offerings.

Post that we designed and created the entire brand packaging of its flagship product i.e. “Desi Ghee”. Being a premium product, a strong thrust was done not just on its aesthetics but the packaging in itself so that it gives a unique experience to the user when they are opening the package and at the same time ensuring that the bottle reaches without any leak or broken. When launched in the market as well when personally delivered, the entire brand has got thunderous feedback from its consumers including few well-known celebrities and business person

It was followed by creating the package designing of the filter coffee pouch label packaging and since its launch, the coffee has started selling like hotcakes.

The story continues

The brand is one of those rare examples where everything about the brand and its product has hit the bullseye from the word go. The client is really eager to get into the next phase of product packaging which shall go on floors soon